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Footwear Foundations: Product Creation Essentials
Project Type
Brand / Product Education
This self-paced course explores the origins, evolution, and innovation of Nike’s iconic footwear. Designed for professionals within Nike’s Footwear Product Creation organization, it builds foundational knowledge while strengthening participants’ ability to communicate product stories through history, design iteration, and innovation.
Audience
• Footwear Product Creation professionals
Learning Goals
• Describe the historical significance of key Nike footwear styles
• Analyze the iterative design and innovation process
• Apply storytelling techniques to communicate product evolution
Instructional Approach
• Self-paced, modular design
• Multimedia content and interactive activities
• Flexible assessments that allow creative demonstration of learning
Tools & Methods
• Authoring tools (Rise, Storyline, multimedia presentations)
• Visual storytelling and scenario-based activities
Impact
• Improved clarity and consistency in product storytelling
• Increased learner engagement and knowledge retention





